Guides for pharmacy owners who want to grow.
Practical, sourced guides on websites, apps, local SEO, selling online, delivery, private services and winning nominations — written for UK community pharmacy.
36 guides · reviewed 29 August 2026
What should a pharmacy website include? The complete page list
The complete page list for a UK pharmacy website: the pages that win nominations and bookings, the disclosures that keep you safe, and what sits behind them.
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Pharmacy websites
What a UK pharmacy website should include, what it costs, who owns it, and how to choose or switch provider.
How much does a pharmacy website cost in the UK? (2026)
What UK pharmacies pay for a website in 2026: managed monthly plans vs agency builds, what each price includes, and the hidden costs to ask about.
Read the guideBuying guideTen questions to ask before choosing a pharmacy website provider
A due-diligence checklist for UK pharmacies comparing website providers: domain ownership, where forms go, content changes, exit terms and pharmacy knowledge.
Read the guideComplianceWhat must a UK pharmacy display on its website? GPhC and company requirements
What UK pharmacy websites should display: company disclosures, GPhC premises number, superintendent details, privacy and advertising rules, with sources.
Read the guideDesignSeven pharmacy website mistakes that cost patients
The most common mistakes on UK pharmacy websites and what each one quietly costs in nominations, enquiries and trust.
Read the guideAccessibilityAccessible pharmacy websites: why it matters and where to start
Pharmacy patients skew older and include many with impairments. Practical accessibility starting points for UK pharmacy websites.
Read the guideBrandingBranding for independent pharmacies: more than a logo
What branding means for a UK independent pharmacy: consistency, tone and trust, and the cheap wins most pharmacies skip.
Read the guideContentWhat should a pharmacy website include? The complete page list
The complete page list for a UK pharmacy website: the pages that win nominations and bookings, the disclosures that keep you safe, and what sits behind them.
Read the guideDesignPharmacy website examples: what good UK pharmacy sites get right
Live UK pharmacy website examples with the specific decisions worth copying, and the patterns that separate good pharmacy sites from digital leaflets.
Read the guideBuying guideWho owns your pharmacy website? Domains, content, data and exit terms
A pharmacy website is four things — domain, content, data and code — and each can be owned by a different party. What to check and what to ask for in writing.
Read the guideFormsThe EPS nomination form: how to build one patients finish
What a pharmacy website nomination form can and cannot do, the fields to ask for, where it should live, and the honest wording that converts.
Read the guideBuying guideSwitching pharmacy website provider without losing rankings
The order to move a pharmacy website between providers: what to check before notice, the redirect map, switching day and the fortnight after.
Read the guidePharmacy apps
White-label apps, the NHS App, costs and the honest order to invest in for a community pharmacy.
Does your pharmacy need an app, a website, or both?
Website first, app second — why, and how to tell when a branded app has earned its place for a UK community pharmacy.
Read the guideExplainerWhat is a white-label pharmacy app?
A plain-English definition of a white-label pharmacy app, what it does, how it differs from marketplace apps and custom builds, and what to check before buying.
Read the guideComparisonWhite-label vs third-party pharmacy apps: which is right for your pharmacy?
A fair comparison of marketplace pharmacy apps and white-label apps: cost, brand, patient loyalty, data and the questions to ask either provider.
Read the guidePricingWhite-label pharmacy app pricing: what drives the cost
Why white-label pharmacy apps are quoted rather than priced, the variables that drive a quote, and how to compare two quotes like for like.
Read the guideExplainerPharmacy app vs the NHS App: what each does for your patients
What the NHS App does for prescriptions, what a pharmacy’s own app does, where they overlap, and why they are not connected.
Read the guideBuying guidePharmacy app development: build, buy or white-label?
The three real options for a UK pharmacy that wants an app — custom build, marketplace, white-label — with costs, maintenance and a decision table.
Read the guidePharmacy SEO
Being found for “pharmacy near me” and for your services — Google Business Profile, reviews and the website behind them.
Local SEO for pharmacies: how to rank in your town
How UK pharmacies show up for “pharmacy near me” and service searches: Google Business Profile, reviews, service pages and consistency, in the order that works.
Read the guideLocal SEOGoogle Business Profile for pharmacies: the complete setup guide
A field-by-field guide to claiming, completing and maintaining a pharmacy’s Google Business Profile, including reviews and the POM rule.
Read the guideSelling online
Whether a pharmacy should sell online, what it can legally sell, and how P medicines are handled at checkout.
Should your pharmacy sell online? An honest look at pharmacy e-commerce
When pharmacy e-commerce works, when it quietly fails, what you can sell, and the four jobs someone has to own before you launch a shop.
Read the guideComplianceWhat can a UK pharmacy legally sell online? GSL, P and POM explained
GSL, P and POM medicines and what a registered pharmacy in Great Britain can sell through an online shop, with the GPhC, MHRA and consumer-law points that apply.
Read the guideComplianceSelling P medicines online: how pharmacist supervision shapes the checkout
The GPhC expectation for online P medicine sales and the authorise-then-capture checkout that meets it without slowing down other orders.
Read the guidePharmacy delivery
Running a prescription delivery round that keeps patients without eating margin — costs, proof of delivery and software.
Setting up a pharmacy delivery service that does not eat your margins
How to run prescription delivery from a UK community pharmacy: the shape of the service, the round, the records, drivers, and when software pays for itself.
Read the guideBuying guidePharmacy delivery software UK: what to look for
What pharmacy delivery software has to do, pharmacy-specific vs general tools, price, and the one question to ask every vendor: how do deliveries get in?
Read the guideComplianceProof of delivery for pharmacies: signatures, photos and controlled drugs
What a pharmacy’s proof-of-delivery record should contain, how CDs and fridge lines change it, and why a photo and timestamp beat a clipboard.
Read the guideCostsWhat does prescription delivery really cost a pharmacy?
Driver time, vehicle, failed drops and pharmacy admin: how to put a real number on a delivery round, and where the cost can be cut.
Read the guidePrivate services & bookings
Marketing and booking travel clinics, weight management, Pharmacy First and other services within the rules.
Marketing private pharmacy services: travel clinics, weight management and PGDs
How UK pharmacies make private services visible and bookable within the advertising rules: a page per service, the POM rule, channels, and capturing the enquiry.
Read the guidePrivate servicesFilling your travel clinic: a seasonal marketing playbook
Travel clinics are seasonal and searchable. A playbook for UK pharmacy travel services: timing, local search, and converting the enquiry.
Read the guideNHS servicesGetting more from Pharmacy First: how to promote it properly
Pharmacy First lets pharmacies in England treat seven common conditions, but only if patients know. How to promote it well.
Read the guidePatient engagement
Repeat ordering, nominations, fewer phone calls and the messages that keep patients loyal.
Online repeat prescription ordering: what a good form looks like
How repeat ordering works in England, what a pharmacy website repeat form should ask for, and what has to happen behind it.
Read the guidePatient experienceKeeping patients informed: communication that builds loyalty
From “your prescription is ready” to service reminders: how proactive communication turns pharmacy patients into loyal ones.
Read the guideOperationsHow to cut phone interruptions without cutting service
The pharmacy phone rings all day with the same questions. How online forms and a good website reduce call volume without harming patients.
Read the guideNHS servicesThe NHS App, EPS and your pharmacy: what owners should know
How the NHS App and the Electronic Prescription Service shape where patients’ prescriptions go, and what pharmacies can do about it.
Read the guideIndependent pharmacy growth
Nominations, groups and the digital decisions that move an independent pharmacy’s numbers.
Why every independent pharmacy needs its own website
Patients check online before they walk in. What an independent UK pharmacy gains from its own website, and what it loses without one.
Read the guideNominationsHow to increase EPS nominations at your pharmacy
How nominations work, how patients set them, and the practical ways pharmacies win more: the counter ask, a nomination form online, and closing the loop.
Read the guideGroupsDigital strategy for multi-branch pharmacy groups
One site or one per branch? How UK pharmacy groups should structure their web presence, reporting and patient journeys across branches.
Read the guideSee your own pharmacy on it before you decide.
Tell us your pharmacy name and postcode. We’ll build a working site with your services on it and send you the link in about seven days. If you don’t like it, you walk away and it costs you nothing.