A pharmacy website has one job: let a patient find out, in a few seconds on a phone, whether you do what they need, when you are open, and how to act on it. Everything on this list either does that job or makes you legally safe while you do it. Here is the complete page list for a UK community pharmacy website, with what each page must contain to earn its place.
The pages that do the work
Homepage
Your name, your town and what you are in the first heading ("Lyng Pharmacy, West Bromwich — NHS and private services"). Opening hours and address visible without scrolling. The three actions patients want most as buttons: order a repeat, nominate us, book a service. A short list of services linking to their pages. That is the whole homepage; everything else is decoration.
Repeat prescription request
The most-used page on any pharmacy site. Name, date of birth, contact details, the items needed and consent for you to request them from the GP. One tap from the homepage and in the main menu. Lands in a dashboard, not an inbox. Our guide to online repeat prescription ordering goes through the detail.
EPS nomination request
A short form that captures a patient's request and consent for you to set them as nominated in your system, with honest wording — the website itself cannot set a nomination. Sits beside the repeat form. See the EPS nomination form.
Services index
A page listing every NHS and private service, each as a card linking to its own page. Not a page of icons with no links; a directory.
One page per NHS service
Pharmacy First (with the seven conditions and eligibility notes), New Medicine Service, blood pressure checks, contraception, flu and other NHS vaccinations you are commissioned for, any local ICB services. Each page: what it is, who is eligible, what to expect, how to access it. Take eligibility from the service specification and keep it current. Do not name prescription-only medicines.
One page per private service
Travel vaccinations, weight management, ear microsuction, blood tests, PGD services, private prescriptions. Each with a description, eligibility, price, what happens at the appointment, and a booking form. This is where most private-service growth comes from; see marketing private pharmacy services.
Delivery
If you deliver: where, when, whether it is free, how to request it. A postcode checker that answers "do you deliver to me" removes a daily phone call.
Online shop (if you sell online)
Catalogue, basket, checkout, collection or delivery, and clear terms naming the pharmacy as the seller and describing how P medicines are checked. Only if someone will own it — see should your pharmacy sell online.
Contact and opening hours
Address (matching your Google Business Profile exactly), phone, email, a map, regular hours and bank holiday hours, parking and access notes, and a contact form. Superintendent and GPhC details can live here or in the footer.
About
Who runs the pharmacy, how long you have been there, what you are known for, the team if they consent to be named. Patients choose pharmacies partly on trust; this is where you earn it. Keep it real: no stock photos of people who do not work there.
News or updates (optional)
Seasonal notices — flu clinic dates, holiday hours, a new service. Only if you will keep it current; a "news" page whose last entry is two years old does damage.
The pages that keep you safe
- Footer disclosures on every page: registered company name, number and office; pharmacy GPhC premises number; superintendent pharmacist name and GPhC number where the owner is a company; regulator; contact email. Details in what a UK pharmacy must display on its website.
- Privacy notice covering form data (which is health data), retention, and your website provider as a processor.
- Cookie policy and consent if you use analytics or marketing tags.
- Complaints — how to raise a concern, and that the GPhC is the regulator.
- Terms, including shop terms if you sell online.
- Accessibility statement — not legally required for a private pharmacy, but good practice and a signal you have thought about it. See accessible pharmacy websites.
What sits behind the pages
Pages are the visible half. The other half is where the forms go: an admin dashboard with a tab per form type, a status against each submission, access for the team on shift, secure storage, and a way to notify the patient when something is ready. Without it, the website generates phone calls instead of removing them.
The test for every page
Open it on a phone and ask: can a patient tell within five seconds what this page is for and what to do next? If not, cut or rewrite. Pharmacy websites fail by having too much that is vague, not too little that is clear. The free website check and the 20-point website checklist will show you where a current site stands. Every PharmGrowth pharmacy website is built to this page list, with the dashboard behind it.